I WAS HIRED BY BRENT MATA, FOUNDING PARTNER OF NEER MOTION AND A PRIVATE VENTURE CAPITALIST TO HELP CREATE A START UP AGENCY THAT REPRESENTED CINEMATOGRAPHERS. I was ASKED TO IDENTIFY AN AREA OF THE MARKET THAT WAS UNTAPPED, to CREATE NOT ONLY THE INFRASTRUCTURE OF THE AGENCY, BUT THE BRAND IDENTITy; to FIND AND NEGOTIATE COMMERCIAL REAL ESTATE, CREATE FINANCIAL FORECASTING AND HIRE AN EXECUTIVE TEAM.
WE FOCUSED ON A SEGMENT OF THE MARKET THAT WAS SO FAR UNTOUCHED: CINEMATOGRAPHERS IN FASHION + BEAUTY WHO HAD THE ABILITY TO DIRECT. WITH BRENT MATA’S EXPERIENCE AS A CINEMATOGRAPHER AND EDITOR, WE BUILT NOT ONLY THE AGENCY BUT ALSO A FULLY CLIENT FACING POST-PRODUCTION HOUSE.
THE AGENCY FILLED AN IMMEDIATE NEED IN THE LUXURY FASHION AND BEAUTY INDUSTRY; A LIAISON TO BRIDGE THE DIVIDE BETWEEN THE BURGEONING WORLD OF MOTION AND THE OLD GUARD OF STILL PHOTOGRAPHY. THEY HAVE SEEN INCREDIBLE SUCCESS SINCE THEIR LAUNCH, AND THE AGENCY CONTINUES TO SEE EXPONENTIAL GROWTH Year over year.
